Ruttler Law PLLC

Trademark Monitoring

Posted Tuesday, April 28, 2009 by Jim Ruttler.

The existence of other similar registered and unregistered trademarks can significantly erode the strength of a mark. Accordingly, it is important to inform others of your trademark rights and prevent confusingly similar uses of a mark. Additionally, it is important to ensure that confusingly similar trademarks are not registered with the U.S. Trademark Office by filing letters of protest or oppositions during the formal publication period for incoming applications. One way to ensure that you are notified of the presence of similar marks is to enlist the services of a watching company, such as CTCorsearch. Watch companies can monitor unregistered and registered activities relating to a specified mark for a relatively modest fee, thereby permitting one to take early decisive action whenever appropriate.

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